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Almeida started his career in Brazil in late 1990s, where he held product and marketing management roles for Grupo Arcor[13Almeida began his career in Brazil with Grupo Arcor[13. Almeida then was hired by Western Union (now Western Union) in 2000 as the Marketing Manager in Argentina. He was later elevated to South America Regional Marketing Director in 2003[13].
Almeida achieved a major milestone in his career when he founded Western Union Central America’s first office in Panama in the year 2008. He grew the revenues and the scope of the regional office from four to ten countries without adding staff [13The office was able to grow without increasing staff[13]. He identified opportunities for business, increased the agent network, improved efficiencies and recruited top talent. His team members were motivated to achieve great results.
Almeida the Senior Vice President and GM for the Americas between 2011 and 2017 He managed the P&L of over one million dollars in 16 countries, which was responsible for more than 60% of Western Union Latin America’s business[13]. He led teams to scale initiatives and achieve sustainable growth. Highlights include launching the very first U.S. to Cuba money transfer service and digitalizing the Cuba money transfer process and renegotiating partner contracts to generate millions in savings[13].
Almeida’s successes attracted ACI Worldwide. ACI Worldwide was a leading global provider for real-time payment solutions. They appointed him president & CEO of the company in 2020. He led ACI through the challenges of COVID-19, driving digital revenue. Almeida served as President of Western Union Global Money Transfer between 2002 and 2019 in which he was the leader of the $5 billion consumer business in more than 200 countries. He was responsible for the company’s digital transformation, which saw digital revenues increase significantly, and real-time payments made to billions[1][22.
# Western Union Digital Transformation
Almeida has played an important role in the journey of Western Union towards a digital transformation. Realizing the necessity of keeping up with the latest technological innovations He pushed the 170-year-old company to modernize its business model and build an integrated omnichannel experience for its international customer base[8].
One key initiative in 2018 was the introduction of a high-value digital transfer accounts from the UK to more than 70 countries. This enabled customers to send PS50,000 or more through their smartphones[1]. Western Union’s entry into the multibillion dollar digital bank transfer industry, using its compliance monitoring system that is real-time and an expansive bank payout network[1[1]. Almeida grew digital revenues by double digits, exceeding $400 million dollars in 2017[1[1].
Almeida is also in charge of overseeing the roll-out of Western Union’s new digital banking service for Germany and Romania, in 2021[3The new platform will be available in 2021[3. The new platform comes with an account and card that are multicurrency which allows customers to load, move and use money in 16 currencies[3[3. The banking app that integrates with low-code tools took only 11 months, which is an indication of Almeida’s creativity and speed of execution[17The company’s agility and innovation.
Other digital initiatives include the introduction of an AI chatbot to reduce wait times, recruitment of new loyalty program partners as well as the launch of new products by Western Union to be embedded into the lives of customers[88. Almeida and his team were able to provide a fast and frictionless mobile experience through an “digital-first” approach and partnering tech giants like Google[8]. This digital-first strategy, coupled with innovative ways to transfer money online, and with real-time payment options, enabled Western Union to meet evolving customer needs during the pandemic[8].
Influence and Leadership Styles
Almeida’s approach to leadership is influenced his cultural background. His approach to leadership is based on developing a spirit of entrepreneurialism, guiding with integrity and recognizing opportunities everywhere. He has an international perspective to his roles. Inspiring himself by his Brazilian roots and family He is a leader with passion.
Almeida is focused on creating a culture where all employees can succeed[9Almeida is committed to creating a culture where all employees can succeed[9. He spends time learning the factors that motivate people and how to connect them to the objectives of an company[9[9]. His people-first strategy has allowed him to create diverse, high performing teams that can navigate the challenges of multinational businesses while retaining an ingenuous edge.
Almeida, as a leader displays key traits that define leadership in the 21st century.
1. Aiming for an immigrant’s perspective, you can spot opportunities everywhere
2. Unleashing passions and pursuing excellence
3. A positive goal can boost others’ momentum
4. Living with an entrepreneurial attitude to create relationships you must take the right risks, and grow quickly
5. Utilizing an intellect to boost the impact
6. Understanding the importance of reciprocity and leading to leave an indelible legacyAlmeida has an influence that extends far beyond the businesses he manages. He served on the boards of NCR Atleos BV Votorantim Bank, Millicom International, Vanto Group and provided governance and strategic oversight. He is also chairman of the board of Vizcaya Gardens and Museum. This is a sign of his commitment in giving back to society.
Conclusion
Odilon Almeida is a visionary leader who has significant contributions to the financial services and fintech industries. His accomplishments include driving the transformation to digital of Western Union, restoring profitability and growth at ACI Worldwide and expanding financial access and accessibility for millions of clients around the world.
Almeida’s leadership style, rooted in his culture and beliefs, is focused on cultivating talent, encouraging innovation, and leading with a purpose. He has consistently developed highly-performing teams that are able to operate in a global environment that is complex while staying agile and customer-focused.
The leaders like Almeida are essential in transforming legacy companies and staying relevant, especially with the digital disruption that is rapidly accelerating. His record of driving positive outcomes, developing talent and making an positive influence on the communities and his customers set an example of excellence for the future generation of leaders around the world.
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